Featured
Here are the latest news and blog posts from our featured hotel blogs:
Hotel eMarketer
Hotel eMarketer features an insider look and best practices from the world of hotel / hospitality internet marketing. Overs a variety of topics related ebusiness, ecommerce, online markting, internet marketing and web strategy.
Pinterest for Hoteliers – A Guide to Pinterest for Hotels, Resorts and Restaurants - Tue, 28 Feb 2012
Pinterest has been all the rage recently, with various news sites and brands sitting up and taking notice. Pinterest.com isn’t new, though…it was (Beta) launched in 2010 and rose to fame in 2011 when it was declared one of the 50 best websites of the year by TIME magazine. By the end of last year, [...]
TripAdvisor Advertising – CPC Case Study and ROI - Tue, 21 Feb 2012
A great guest post by Piotr Majdan from Mirai Espana, that takes a deeper look at the performance of TripAdvisor PPC (not to be confused with Business LIstings) activity. Piotr had also published a case study on the ROI of TripAdvisor Business Listings as while back. These conclusions were derived by Mirai after investing €27,000 with [...]
The curse of too much choice - Mon, 20 Feb 2012
A great TED talks video by Sheena Iyengar that talks about the perils of too much choice. To quote from the video blurb: We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience [...]
Are we over-complicating the issue of Privacy? - Sun, 19 Feb 2012
This recent article on Forbes has sparked a fair bit of interest and controversy – “How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did“. Essentially the piece is about how Target uses clever data mining techniques to discover (and sometimes predict) user behaviour and circumstance (as evidenced by the aforementioned case where they [...]
What Digital Marketers Really Do - Wed, 15 Feb 2012
In the tradition of the most recent meme to hit the Interweb “What People Think I Do / What I Really Do” here’s a low-down on What Digital Marketers really do…enjoy. Never heard of the meme? “What People Think I Do / What I Really Do” is a series of images / pictures illustrating a variety [...]
Younghotelier.com: A Passion for People!
Started in 2007, this site features video interviews with hoteliers, hotel concepts and hotelier humor with an emphasis on video content.
Swiss School Students Create Crowdsourced Apple iPhone App - Fri, 04 Feb 2011
For the past few months some 80 international students of more than 20 different nationalities who currently study at IMI University Centre in Luzern, Switzerland have collected data to create the the world’s first crowd-sourced student guide. The iPhone App is a collaboration with Luzern Tourism which also has its own tourism city guide and [...]
Study Clean – Stories from Swiss Hotel School Students - Fri, 28 Jan 2011
Study clean could be the slogan of IMI BA student Agnes Chee. She was surprised about the cleanliness and the well organized lifestyle during her studies in Switzerland cleanest city Luzern. For a project during her Bachelor Studies at IMI University Centre, she started a blog on cleanliness in Switzerland. One of the subjects to [...]
Bolsters in Switzerland – Stories from Swiss Hotel School Students - Fri, 14 Jan 2011
First of all what is a bolster? A bolster is a long narrow pillow or cushion filled with cotton, down, or fibre. In western countries, it is usually placed at the head of bed and functions as head or back support. Since approximately the 1960`s bolsters are also used in yoga classes. In order to [...]
The Future of Spa Design - Sun, 19 Sep 2010
Question: How have spas been affected as a result of the recession and how are they evolving? Clodagh: Spas are becoming more versatile and mutable because of the combination of the economic downturn and the increasing time poverty of spa goers. Rents are high, so to achieve a reasonable return you will find locations like [...]
Green Hotels – Marketing and Profitability Advantages of Environmentally Friendly Practices - Sun, 15 Aug 2010
Going Green Again – The marketing (and profitability) advantage of environmentally friendly practices By Jennifer Rodrigues, TravelInk’d It may be hard to remember, but not too long ago environmental awareness was the hot topic in the hospitality industry. Everywhere you looked there were hotels and restaurants ‘going green’ and executing ‘sustainability’ campaigns. Then, of course, the recession [...]
WebTravel2.com: Web 2.0 and Travel 2.0
Started in 2007, this blog features material on the Travel 2.0 phenomenon, Web 2.0, emarketing, ecommerce & technology in hospitality & tourism.
Pinterest for Hoteliers – A Guide to Pinterest for Hotels, Resorts and Restaurants - Tue, 28 Feb 2012
Pinterest has been all the rage recently, with various news sites and brands sitting up and taking notice. Pinterest.com isn’t new, though…it was (Beta) launched in 2010 and rose to fame in 2011 when it was declared one of the 50 best websites of the year by TIME magazine. By the end of last year, [...]
TripAdvisor Advertising – CPC Case Study and ROI - Tue, 21 Feb 2012
A great guest post by Piotr Majdan from Mirai Espana, that takes a deeper look at the performance of TripAdvisor PPC (not to be confused with Business LIstings) activity. Piotr had also published a case study on the ROI of TripAdvisor Business Listings as while back. These conclusions were derived by Mirai after investing €27,000 with [...]
The curse of too much choice - Mon, 20 Feb 2012
A great TED talks video by Sheena Iyengar that talks about the perils of too much choice. To quote from the video blurb: We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience [...]
Are we over-complicating the issue of Privacy? - Sun, 19 Feb 2012
This recent article on Forbes has sparked a fair bit of interest and controversy – “How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did“. Essentially the piece is about how Target uses clever data mining techniques to discover (and sometimes predict) user behaviour and circumstance (as evidenced by the aforementioned case where they [...]
What Digital Marketers Really Do - Wed, 15 Feb 2012
In the tradition of the most recent meme to hit the Interweb “What People Think I Do / What I Really Do” here’s a low-down on What Digital Marketers really do…enjoy. Never heard of the meme? “What People Think I Do / What I Really Do” is a series of images / pictures illustrating a variety [...]
The Tourism & Hospitality Diaries
Started in 2005, this blog features news, commentary and best practices from the hospitality & tourism industries, particularly hotels.
GATE College Nepal wins big at 12th Annual Worldwide Hospitality Awards - Tue, 21 Feb 2012
The hospitality Think Tank MKG Hospitality Group awarded Mr. Khem R. Lakai, the founder & CEO of GATE (Global Academy of Tourism & Hospitality Education) College with the award Most Innovative Training Program 2011 at the World Hospitality Award...
Swiss Hotel Schools - The World's First Free Crowdsourced Student Guide for the Apple iPhone - Fri, 4 Feb 2011
For the past few months some 80 international students of more than 20 different nationalities who currently study at IMI University Centre in Luzern, Switzerland have collected data to create the the world's first crowd-sourced student guide. The iPho...
IMI University Centre Scoops up Awards at ZAGG Gastro Fair in Luzern Switzerland - Mon, 20 Sep 2010
ZAGG is one of Switzerlands success stories: a week gastro fair with ongoing live competitions in culinary and service. For many years ZAGG has been building up an audience of specialists who are interested in gastronomy and food, and is now in its 16...
Mobile Websites Why your hotel cant ignore mobile marketing - Mon, 20 Sep 2010
Mobile technology is no longer something we are simply anticipating. The development of new technologies and ideas has brought about higher expectations from your potential guests. With the increase in smartphone use and android applications, its evid...
Hotel Data Security - Incorporating Tokenization to Protect Hotel Guest Information - Thu, 26 Aug 2010
Situation Status Hospitality Industry Attains #1 Rank for Data Breaches
Hackers are becoming more sophisticated and targeted in their attacks, finding what works and repeating it over and over again with the low hanging fruit. According to Trus...
